Reseña 2020
Porsche Latin America, Inc.

Februray 2021

Founded: August 2000
Headquarters: Miami, Florida, USA
President and CEO: Mr. George Wills
Number of employees: 34
Porsche Network: 17 importers in 24 countries, 46 dealers (Latin America and Caribbean)

Sales history Latin America

1994:	45 untits	2010:	2,509 untits
2000:	264 untits	2011:	3,113 untits
2001:	338 untits	2012:	3, 014 untits
2002:	504 untits	2013:	3,559 untits
2003:	830 untits	2014:	3,871 untits
2004:	1,201 untits	2015:	3,209 untits *
2005:	1,774 untits	2016:	3,240 untits
2006:	1,941 untits	2017:	2,921 untits
2007:	2,458 untits	2018:	2,911 untits
2008:	2,697 untits	2019:	2,925 untits
2009:	1,897 untits	2020:	2,446 untits

Calendar Year 2020 per model (January to December 2020)

Total:	2,446 untits
Cayenne:	1,101 untits
Macan:	575 untits
911:	441 untits
Cayman:	111 untits
Boxster:	84 untits
Panamera:	75 untits
Taycan:	59 untits

Main markets in Latin America for calendar year 2020 (January to December 2020)

Mexico:	~ 52,4% of sales (1,281 units)
Puerto Rico:	~ 11,3% of sales (276 units)
Chile:	~ 7,9% of sales (192 units)

Despite the effects of social, political, and economic volatility in individual markets, Latin America continues its growth story. The region is considered an emerging market with great growing potential. In order to enhance this development, Porsche Latin America develops an extensive importer and dealership network comprised of highly professional and accomplished market representatives that meet the customer‘s expectations of the “Made in Germany” and exclusive brand Porsche.

* This figure does not include the cars sold in Brazil because Porsche has its own subsidiary in that country since mid-2015, and operations are not reported to the PLA regional office in Miami any longer.

Text

Language

English (Porsche Latin America)

Status

Archived

Archive No.

PLA21_0347

Release date

2021/03/04

Reseña 2020Porsche Latin America, Inc.

Reseña 2020
Porsche Latin America, Inc.