Porsche becomes long-term cooperation partner of Soho House
Soho House in Berlin.
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“The Soho House community and the Porsche world are a great fit. The houses have been a popular port of call for aspiring creatives for more than 25 years. This makes them the ideal place to engage with this important target group,” says Robert Ader, Chief Marketing Officer (CMO) at Porsche AG. “We are looking forward to fresh ideas and a stimulating exchange.“
In addition to joint events and experiences, Porsche will be sponsoring a category at the Soho House Awards for the first time this year. The winner of the Creator Category will be given the opportunity to participate in creative events, including, among others, The Art of Dreams – a Porsche series of art installations in big cities – as well as the Porsche Scopes event series.
“Choosing the right partner for Soho House, for our Houses and in particular our members is something we take very seriously: with Porsche, through their exceptional products, openness to daring creativity and ideas that will impact the physical Houses, digital and beyond, we have the opportunity to deliver something together that is truly unique. I can’t wait to show you all what we have been developing together,” says Jonathan Heaf, Chief Content Officer at Soho House.
The Soho House private members’ club was founded in 1995 by British entrepreneur Nick Jones. The original location is on Greek Street in London’s Soho district. Europe is a focus for the club, with 22 locations in eleven countries. There are 80,000 members. Membership is strictly limited and intended for those in creative industries and people with a ‘creative soul’.
Further information, film and photo material in the Porsche Newsroom: newsroom.porsche.com
Nadescha Vornehm
Communications, Sustainability and Politics
Team Lead International Communications
+49 (0) 1523 / 911 2362
nadescha.vornehm@porsche.deText
English (Porsche AG)
S22_3412
2022/08/11
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Porsche becomes long-term cooperation partner of Soho House