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Porsche unveils creative highlights at South by Southwest®
Artists take centre stage at Porsche
Porsche Marketing launches an attitude campaign on brand purpose
Porsche publishes travel and cultural guide on hip-hop in Europe
Porsche collaborates with Balmain’s Creative Director Olivier Rousteing
Porsche and TAG Heuer enter into strategic partnership
Personalised recommendations using artificial intelligence
Document 1 - 42 of 42
QR-Code Microsite SXSW
Artist Cyril Lancelin in front of his artwork „Remember your dreams“.
Global Gallery in Berlin, Germany.
Global Gallery in Madrid, Spain.
Global Gallery in New York City.
Global Gallery in Tokyo.
The Art of Dreams in Paris.
Porsche Marketing launches an attitude campaign on brand purpose.
Back to Tape Visual
Hip-Hop Culture – A Road Trip through Europe
Niko Hüls, Back to Tape, Paris
Travel and cultural guide on hip-hop in Europe
Olivier Rousteing is Creative Director of the Paris fashion label Balmain.
Olivier Rousteing is Porsche fan since his childhood.
Porsche is working together with one of the most famous faces in the fashion scene.
Rousteing is renowned for repeatedly pushing boundaries.
The central theme of the videos is “Drive Defined”.
The video series on social media is part of the current Panamera models communication.
There are many similarities between the fashion designer and the sports car brand.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche and Frédéric Arnault, CEO of TAG Heuer, during the announcement.
The launch event took place on February 4, 2021.
As a first step, the partners unveiled the TAG Heuer Carrera Porsche Chronograph.
Porsche and TAG Heuer – a common history with innovation and motor racing at its core.
Porsche and TAG Heuer enter into a strategic partnership.
The chronograph offers a first glimpse at what the brands can achieve together.
The strong friendship of the two brands exists since decades.
The ‘Recommendation Engine’ has an accuracy of more than 90 percent.
Basis of the new advisory function in the Porsche Car Configurator is artificial intelligence.
The technology creates a personalized online experience.